Brand Vision
What's behind the name of our brand? When we were at the beginning of our journey and were looking for a suitable name, common ideas came up like Successful Planning, The Plan Is Here, My Success Plan, etc. But that wasn't quite what we were looking for. We wanted something deeper, something that would not only be memorable but also inspire customers to be more motivated in their own planning, goal setting and more. Ultimately, we chose «MyRoadmap» as the name for our brand of stationery and planners. This name carries a meaningful message that perfectly aligns with our vision and values.
Although «MyRoadmap» usually refers to strategic plans in business contexts, we decided to take this term to a more personal and inspiring level — the individual journey in a person's life. That's why we added the «My» to focus on yourself and your own life.
In the context of our brand, «MyRoadmap» reflects the idea that every person has their own unique path, filled with different phases, goals and achievements. Our products serve as tools and guideposts to help people navigate this path, achieve their goals and turn their dreams into reality.
Similar to how a company map shows the direction and important milestones, our brand «MyRoadmap» reminds us that dreams, tasks and plans lie dormant within each of us. It encourages people to take an active part in shaping it to participate in their individual paths and inspire them to develop their full potential and desires.
Our products help to organize everyday life and structure long-term goals. This makes life's journey more meaningful and successful. «MyRoadmap» combines the concept of strategic planning with the profound meaning of personal development and emphasizes that every person is the captain of their own life journey. Our products will help you make this journey remarkable and motivating.
«— Why should I need your planner?» Or how planning tools can bring clarity to my mind:
Big things are born of small thoughts and plans. When you write things down and organize them, you enter a world of possibility.
What we create is deeply rooted in craftsmanship and reflects the care and thought that goes into every design of our products. We focus on individual planning and organizing - it's not just about setting goals, but also about understanding whether this goal really brings you moral or physical benefit. It is equally important to find inspiration and develop your creativity. At the heart of our work is promoting personal development: Our planners and organizational products are made for people to strengthen individuality and celebrate the stories behind every goal and dream.
Potential
Inspiration
Motivation
Our vegan leather products — high quality, stylish design and a sustaina ble philosophy, created for those whoappreciate style, originality and functionality in every detail